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Likes vs. Views on LinkedIn
Most likely you are using LinkedIn and have a network of "connections" and "followers." Connections are people whom you have invited into your network or who have invited you and you accepted. Although all connections are followers (unless, in the rare event, they...
Thinking of Sponsoring a Summer Intern from Abroad? Brace Yourself
A few years ago, an Italian friend of mine asked me if I would hire her son Luca as an intern for the summer. Carlotta ran an educational publishing company in Parma, just south of Milan, and Luca was attending a local business school and wanted to get experience in...
Lower Prices Is One Way to Identify Disruption, But Is It the Most Important One?
When Amazon “disrupted” the book publishing business back in the late 20th Century, it solved two nagging problems: One was the availability of books, either popular titles that bookstores ran out of, or “long-tail” titles, which were slow-selling titles, or older...
Academics for the Pandemic
Some Ideas for Helping Parents and Teachers Make the Best Use of e-Learning Resources: This Fall and Beyond Since lockdown will likely remain in place for most of the country for the near future, and most schools will conduct classes virtually, "home learning" has...
King Schmear
King Schmear A Family Pandemic Tragicomedy about a Midwest Bagel Tycoon and the Children Who Will Inherit the Dough Place: Offices of King Schmear Enterprises, Chicago Time: The present Personae: Izzy Finkelbaum (“King Schmear”), Chairman Schlomo (Mo)...
7 Reasons to Use Video as a Product and Brand Booster
7 Reasons EdTech Publishers Should Post Videos on YouTube If you’re wondering whether it makes sense to use video to market your business or showcase your products, the short answer is, "yes, it does." Over the last three years, several of our clients have asked us...
Some of these posts were adapted from Dealing with Disruption: Lessons from the Publishing Industry (Routledge, 2016) and my new book, Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment (Routledge, October 18, 2021).
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