Nudge, Don’t Noodge

Nudge, Don’t Noodge

Summer reading has prompted me to share the following thought. I think we can all agree that two important concepts in business are “communication” and “response.” Curiously, both words have a noun and a verb form, and “to...
Finding Inspiration

Finding Inspiration

As I begin my seventh month running Ross & Associates, LLC, I thought I’d show you and describe four types of objects on the floating shelf above my desk that help motivate me to meet my goals every day. (I’m sure you have your own versions of these as...