by mnross | Mar 31, 2020 | Copyright, IP protection, Satire
King Schmear A Family Pandemic Tragicomedy about a Midwest Bagel Tycoon and the Children Who Will Inherit the Dough Place: Offices of King Schmear Enterprises, Chicago Time: The present Personae: Izzy Finkelbaum (“King Schmear”), Chairman Schlomo (Mo)...
by mnross | Feb 18, 2020 | Branding, Publishing
7 Reasons EdTech Publishers Should Post Videos on YouTube If you’re wondering whether it makes sense to use video to market your business or showcase your products, the short answer is, “yes, it does.” Over the last three years, several of our clients...
by mnross | Nov 12, 2019 | Collaboration, Product development
When it comes to building creative products from scratch, such as videos, websites, or even articles that contain mixed media, clients often do not know exactly what they want. They may think they do, but they sometimes have expectations that are not aligned with...
by mnross | Mar 6, 2019 | Digital publishing, Education, Publishing
Recently I went to a 5th grade STEM class, on a very cold and dreary winter day in a Chicago suburb. The class started at 8:00 a.m. yet all 20-plus kids were in attendance–some actually arrived early. A few of them had just come from band practice so it...
by mnross | Nov 29, 2018 | Digital publishing, Education
New E-books on Science and Social Studies We just completed two series of illustrated readers for a K-12 publisher: three on science topics and three on social studies. The books will be available in print and digital formats, and the latter includes audio tracks...