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Ross & Associates Recognized as Best in Publishing and Marketing for 2024
The following announcement dropped today by Stellar Business and I thought I'd share it with my community. "In the fast-paced world of business, it can be hard to keep up with, and easy to overlook, all the new and innovative ideas and startups that are working hard...
Paid and Free Website Options
Types of education and consumer subscription models currently available The many ways that educators and consumers can obtain web-based content varies greatly depending on the market and the type of content. The choices can be bewildering, especially because the...
How Publishers Can Best Leverage Libraries in the Digital Age
For almost the entire history of the library ecosystem, publishing companies and libraries have been as tightly aligned in their missions as any other pair of mutually beneficial partnerships. It is hard to imagine a more symbiotic relationship than that between...
Why Libraries are Critical to Our Cultural Identity
There’s no use going to school unless your destination is the library—Ray Bradbury, Fahrenheit 451 In his book Palaces for the People, Eric Klinenberg suggests that the future of democratic societies depends not only on shared values but on shared spaces: The...
Pricing Models for Online Products
What Price Is Right? Pricing models for books and physical media (CDs, DVDs, audiocassettes) are straightforward, whereas the current pricing models for online content can be baffling—a mixed bag of sponsored content and motley subscription and licensing models, with...
Preface excerpt from “Publishing in the Digital Age”
(From the Preface) In 2007 I wrote a book entitled Publishing without Boundaries: How to Think, Work, and Win in the Global Marketplace, which had two main objectives: to provide publishers with editorial strategies for creating culturally appropriate products for...
Some of these posts were adapted from Dealing with Disruption: Lessons from the Publishing Industry (Routledge, 2016) and my new book, Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment (Routledge, October 18, 2021).
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