by mnross | Feb 18, 2020 | Branding, Publishing
7 Reasons EdTech Publishers Should Post Videos on YouTube If you’re wondering whether it makes sense to use video to market your business or showcase your products, the short answer is, “yes, it does.” Over the last three years, several of our clients...
by mnross | Mar 6, 2019 | Digital publishing, Education, Publishing
Recently I went to a 5th grade STEM class, on a very cold and dreary winter day in a Chicago suburb. The class started at 8:00 a.m. yet all 20-plus kids were in attendance–some actually arrived early. A few of them had just come from band practice so it...
by mnross | Jun 11, 2018 | goal setting, Publishing
As I begin my seventh month running Ross & Associates, LLC, I thought I’d show you and describe four types of objects on the floating shelf above my desk that help motivate me to meet my goals every day. (I’m sure you have your own versions of these as...
by mnross | Mar 2, 2018 | Agreement, Negotiating, Partnering, Publishing
Royalty-Inclusive Deals One way to license a product without the burden of calculating royalties or establishing minimum guarantees is to buy finished goods on a royalty-inclusive basis. In this way, the publisher is actually purchasing a finished product (paying for...