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Increasing Value by Co-Publishing: Part II
Licensing is one way to acquire content, but “acquire” is somewhat of a misnomer. A licensee actually rents content for a certain period of time and under specific terms and conditions. But content can also be bought and sold outright, either in the form of finished...
Increasing Value by Co-Publishing: Part I
Understanding Rankings
Brand and Reputation Matters: Part III
Brand and Reputation Matters: Part II
Brand and Reputation Matters: Part I
Some of these posts were adapted from Dealing with Disruption: Lessons from the Publishing Industry (Routledge, 2016) and my new book, Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment (Routledge, October 18, 2021).
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