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Elements of the Deal: Part I
Where You Stand Depends on Where You Sit I’m not aware of a universal blueprint to cover all possible types of licensing deals, but most publishers follow some standard parameters—which vary depending on which side the publisher is negotiating from. Just like the...
Increasing Value by Co-Publishing: Part II
Licensing is one way to acquire content, but “acquire” is somewhat of a misnomer. A licensee actually rents content for a certain period of time and under specific terms and conditions. But content can also be bought and sold outright, either in the form of finished...
Increasing Value by Co-Publishing: Part I
Understanding Rankings
Brand and Reputation Matters: Part III
Brand and Reputation Matters: Part II
Some of these posts were adapted from Dealing with Disruption: Lessons from the Publishing Industry (Routledge, 2016) and my new book, Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment (Routledge, October 18, 2021).
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