by mnross | Jan 16, 2018 | Branding, Trademarks
Brand Extensions Outside of the world-class brands that are established in a variety of consumer segments, niche-category brands offer real opportunities. Universities, for example, especially Harvard, Cambridge, Princeton, Wharton, the London School of Economics, and...
by mnross | Jan 13, 2018 | Branding, Trademarks
Trust and Recognition “Reputation is an idle and most false imposition; oft got without merit and lost without deserving. You have lost no reputation at all, unless you repute yourself a loser.” —William Shakespeare, Othello, Act II, Scene III The...