Brand and Reputation Matters: Part II

Digital Publishing Ideas

• What effect will AI have on employment?
  Discussing the effects of AGI on the economy, serious podcasts like the “All-In Podcast” are debating whether it will cause more job losses or gains in various market sectors. To answer the question, I asked the expert, Professor ChatGPT: “In 2026, the rollout of increasingly capable Artificial General Intelligence (AGI) systems is reshaping the job […]
• Ross & Associates Recognized as Best in Publishing and Marketing for 2024
  The following announcement dropped today by Stellar Business and I thought I’d share it with my community. “In the fast-paced world of business, it can be hard to keep up with, and easy to overlook, all the new and innovative ideas and startups that are working hard to create jobs and serve customers to the […]
• Paid and Free Website Options
  Types of education and consumer subscription models currently available The many ways that educators and consumers can obtain web-based content varies greatly depending on the market and the type of content. The choices can be bewildering, especially because the landscape continues to change. Netflix, for example, for years followed the HBO subscription model where for […]
• How Publishers Can Best Leverage Libraries in the Digital Age
  For almost the entire history of the library ecosystem, publishing companies and libraries have been as tightly aligned in their missions as any other pair of mutually beneficial partnerships. It is hard to imagine a more symbiotic relationship than that between publishers and libraries. The two entities appear more interdependent than baseball bat manufacturers and […]
• Why Libraries are Critical to Our Cultural Identity
  There’s no use going to school unless your destination is the library—Ray Bradbury, Fahrenheit 451 In his book Palaces for the People, Eric Klinenberg suggests that the future of democratic societies depends not only on shared values but on shared spaces: The libraries, childcare centers, churches, and parks where crucial connections are formed.[1] The title of […]
• Pricing Models for Online Products
  What Price Is Right? Pricing models for books and physical media (CDs, DVDs, audiocassettes) are straightforward, whereas the current pricing models for online content can be baffling—a mixed bag of sponsored content and motley subscription and licensing models, with little market consensus on what online access to various products should cost. Buyers favoring subscription models […]