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Ross & Associates Recognized as Best in Publishing and Marketing for 2024

Ross & Associates Recognized as Best in Publishing and Marketing for 2024

by mnross | Jun 21, 2024 | Branding, Collaboration, Digital publishing, Partnering, Product development, Publishing

The following announcement dropped today by Stellar Business and I thought I’d share it with my community. “In the fast-paced world of business, it can be hard to keep up with, and easy to overlook, all the new and innovative ideas and startups that are...
7 Reasons to Use Video as a Product and Brand Booster

7 Reasons to Use Video as a Product and Brand Booster

by mnross | Feb 18, 2020 | Branding, Publishing

7 Reasons EdTech Publishers Should Post Videos on YouTube  If you’re wondering whether it makes sense to use video to market your business or showcase your products, the short answer is, “yes, it does.” Over the last three years, several of our clients...
Brand and Reputation Matters: Part III

Brand and Reputation Matters: Part III

by mnross | Jan 16, 2018 | Branding, Trademarks

Brand and Reputation Matters: Part II

Brand and Reputation Matters: Part II

by mnross | Jan 14, 2018 | Branding, Trademarks

Brand and Reputation Matters: Part I

Brand and Reputation Matters: Part I

by mnross | Jan 13, 2018 | Branding, Trademarks

Recent Blog Posts

  • What effect will AI have on employment?
  • Ross & Associates Recognized as Best in Publishing and Marketing for 2024
  • Paid and Free Website Options
  • How Publishers Can Best Leverage Libraries in the Digital Age
  • Why Libraries are Critical to Our Cultural Identity

RSS Digital Publishing Ideas

  • What effect will AI have on employment?
    Discussing the effects of AGI on the economy, serious podcasts like the “All-In Podcast” are debating whether it will cause more job losses or gains in various market sectors. To answer the question, I asked the expert, Professor ChatGPT: “In 2026, the rollout of increasingly capable Artificial General Intelligence (AGI) systems is reshaping the job […]
  • Ross & Associates Recognized as Best in Publishing and Marketing for 2024
    The following announcement dropped today by Stellar Business and I thought I’d share it with my community. “In the fast-paced world of business, it can be hard to keep up with, and easy to overlook, all the new and innovative ideas and startups that are working hard to create jobs and serve customers to the […]
  • Paid and Free Website Options
    Types of education and consumer subscription models currently available The many ways that educators and consumers can obtain web-based content varies greatly depending on the market and the type of content. The choices can be bewildering, especially because the landscape continues to change. Netflix, for example, for years followed the HBO subscription model where for […]
  • How Publishers Can Best Leverage Libraries in the Digital Age
    For almost the entire history of the library ecosystem, publishing companies and libraries have been as tightly aligned in their missions as any other pair of mutually beneficial partnerships. It is hard to imagine a more symbiotic relationship than that between publishers and libraries. The two entities appear more interdependent than baseball bat manufacturers and […]
  • Why Libraries are Critical to Our Cultural Identity
    There’s no use going to school unless your destination is the library—Ray Bradbury, Fahrenheit 451 In his book Palaces for the People, Eric Klinenberg suggests that the future of democratic societies depends not only on shared values but on shared spaces: The libraries, childcare centers, churches, and parks where crucial connections are formed.[1] The title of […]
  • Pricing Models for Online Products
    What Price Is Right? Pricing models for books and physical media (CDs, DVDs, audiocassettes) are straightforward, whereas the current pricing models for online content can be baffling—a mixed bag of sponsored content and motley subscription and licensing models, with little market consensus on what online access to various products should cost. Buyers favoring subscription models […]

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